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	<title>Simplifying Interfaces &#187; User Experience</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Target User Experience &#8230;</title>
		<link>http://www.simplifyinginterfaces.com/2010/10/target-user-experience-en/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=target-user-experience-en</link>
		<comments>http://www.simplifyinginterfaces.com/2010/10/target-user-experience-en/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 14:13:29 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=201</guid>
		<description><![CDATA[At a conference, organized for the board of a European company, I specifically emphasized the importance of user experience when you want to succeed in building an online business. Everything that follows is quite simple and plain common sense. Nothing revolutionary. But it is so easy that a lot of organisations seem to have forgotten [...]]]></description>
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		<title>Case study email &amp; Landing Pages &#8211; Turnover Increase: +307% !</title>
		<link>http://www.simplifyinginterfaces.com/2010/09/case-study-307-turnover-increase/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=case-study-307-turnover-increase</link>
		<comments>http://www.simplifyinginterfaces.com/2010/09/case-study-307-turnover-increase/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 09:04:14 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
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		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=177</guid>
		<description><![CDATA[User Experience Design doesn’t win ADC prices, it wins percentages.(September 17, 2010 &#8211; Oliver Reichenstein) Case study touring View more presentations from Marc Van Rymenant.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is simplicity?</title>
		<link>http://www.simplifyinginterfaces.com/2010/02/what-is-simplicity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-simplicity</link>
		<comments>http://www.simplifyinginterfaces.com/2010/02/what-is-simplicity/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 16:04:11 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Experience Design]]></category>
		<category><![CDATA[Web Application Design]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=148</guid>
		<description><![CDATA[How can you define something that is simple? Simplicity is indeed an abstract term. Let’s have a look at some dictionaries, those works that since the 17th century have done an incredible effort of synthesizing all human experience, and see what they have to say about it. It is terribly interesting to see that for [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>La simplicité, c&#8217;est quoi ?</title>
		<link>http://www.simplifyinginterfaces.com/2010/02/la-simplicite-cest-quoi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=la-simplicite-cest-quoi</link>
		<comments>http://www.simplifyinginterfaces.com/2010/02/la-simplicite-cest-quoi/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 15:57:20 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Experience Design]]></category>
		<category><![CDATA[Web Application Design]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=142</guid>
		<description><![CDATA[Comment définir quelque chose de simple ? En effet, la simplicité est une abstraction. Tournons-nous vers les dictionnaires, qui depuis le 17ème siècle font un travail incroyable de synthèse de toutes les expériences vécues par les êtres humains, pour tenter de trouver la définition de la simplicité. C&#8217;est super intéressant de voir que pour définir [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Not all methods to generate simplicity are equal. Some are obtuse; others are shrewd and powerful</title>
		<link>http://www.simplifyinginterfaces.com/2010/02/not-all-methods-to-generate-simplicity-are-equal-some-are-obtuse-others-are-shrewd-and-powerful/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=not-all-methods-to-generate-simplicity-are-equal-some-are-obtuse-others-are-shrewd-and-powerful</link>
		<comments>http://www.simplifyinginterfaces.com/2010/02/not-all-methods-to-generate-simplicity-are-equal-some-are-obtuse-others-are-shrewd-and-powerful/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 17:32:37 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Experience Design]]></category>
		<category><![CDATA[Web Application Design]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=141</guid>
		<description><![CDATA[Not all methods to create a strong user experience are efficient. Worse still, some are quite the contrary ! Allow me to explain using an analysis of number representation by Denis Guedj (a professor in science history and epistemology at the university Paris VIII-http://en.wikipedia.org/wiki/Denis_Guedj). Roman numerals use letters: I, V, L, C, D, M, &#8230; [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2010/02/not-all-methods-to-generate-simplicity-are-equal-some-are-obtuse-others-are-shrewd-and-powerful/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Toutes les méthodes pour générer la simplicité ne se valent pas. Certaines sont poussives, d&#8217;autres astucieuses et puissantes</title>
		<link>http://www.simplifyinginterfaces.com/2010/02/toutes-les-methodes-pour-generer-la-simplicite-ne-se-valent-pas-certaines-sont-poussives-dautres-astucieuses-et-puissantes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=toutes-les-methodes-pour-generer-la-simplicite-ne-se-valent-pas-certaines-sont-poussives-dautres-astucieuses-et-puissantes</link>
		<comments>http://www.simplifyinginterfaces.com/2010/02/toutes-les-methodes-pour-generer-la-simplicite-ne-se-valent-pas-certaines-sont-poussives-dautres-astucieuses-et-puissantes/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 17:32:30 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Experience Design]]></category>
		<category><![CDATA[Web Application Design]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=140</guid>
		<description><![CDATA[Pour partager cela avec vous, je me suis basé sur l&#8217;analyse des numérations de Denis Guedj (professeur d&#8217;histoire des sciences et d&#8217;épistémologie à l&#8217;université Paris VIII &#8211; http://en.wikipedia.org/wiki/Denis_Guedj). La numération romaine est composée de chiffres I, V, L, C, D, M, … Le problème de cette méthode est qu&#8217;à chaque nombre supérieur à ceux déjà [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2010/02/toutes-les-methodes-pour-generer-la-simplicite-ne-se-valent-pas-certaines-sont-poussives-dautres-astucieuses-et-puissantes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>95 percent of brain activity is beyond our conscious awareness</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/95-percent-of-brain-activity-is-beyond-our-conscious-awareness/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=95-percent-of-brain-activity-is-beyond-our-conscious-awareness</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/95-percent-of-brain-activity-is-beyond-our-conscious-awareness/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 22:46:44 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[User behavior]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Interface]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=68</guid>
		<description><![CDATA[Numerous cognitive neuroscientists have conducted studies that have revealed that only 5% of our cognitive activities (decisions, emotions, actions, behaviour) is conscious whereas the remaining 95% is generated in a non-conscious manner.  In my two previous posts “How does the brain work when confronted with an interface?” (episode 1 and episod 2), I have tried to [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2008/08/95-percent-of-brain-activity-is-beyond-our-conscious-awareness/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>95% de l&#8217;activité de notre cerveau est au delà du champ de conscience</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/95-pourcent-de-lactivite-de-notre-cerveau-est-inconsciente/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=95-pourcent-de-lactivite-de-notre-cerveau-est-inconsciente</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/95-pourcent-de-lactivite-de-notre-cerveau-est-inconsciente/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 18:02:11 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[User behavior]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Interface]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=56</guid>
		<description><![CDATA[De nombreux neuroscientifiques cognitifs ont réalisé des études démontrant que 5% de nos activités cognitives (décisions, émotions, actions, comportement) sont conscientes, les 95 % restants sont générés bien en dehors du champ de conscience. Dans les deux posts &#8220;How does the brain work when confronted to an interface ?&#8221; (épisode 1 et épisode 2) j&#8217;ai [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2008/08/95-pourcent-de-lactivite-de-notre-cerveau-est-inconsciente/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expert en sciences comportementales</title>
		<link>http://www.simplifyinginterfaces.com/2008/06/expert-sciences-comportementales/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=expert-sciences-comportementales</link>
		<comments>http://www.simplifyinginterfaces.com/2008/06/expert-sciences-comportementales/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 21:56:46 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Digital life]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://ergotools.netway.lu/blog/?p=23</guid>
		<description><![CDATA[En analysant l&#8217;évolution de la digitalisation depuis les années 70, IDC a isolé 3 grandes vagues successives dans l&#8217;informatisation de nos vies. Que peut-on tirer de cela comme tendances : Après avoir digitalisé les back-offices et les front-offices, le mouvement s&#8217;est dirigé vers l&#8217;intégration des outils digitaux dans des domaines de plus en plus vastes [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Human Behavior Expert</title>
		<link>http://www.simplifyinginterfaces.com/2008/06/human-behavior-expert-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=human-behavior-expert-2</link>
		<comments>http://www.simplifyinginterfaces.com/2008/06/human-behavior-expert-2/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 20:37:49 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Digital life]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=59</guid>
		<description><![CDATA[IDC has analyzed the evolution of the digitization since the seventies and has identified three consecutive waves in the digitization of our lives.  Here are the trends…  First the back-offices and front offices have been digitized. Afterwards, digital tools have been integrated into more and more domains, with more and more choice in devices, which [...]]]></description>
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		<slash:comments>0</slash:comments>
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