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	<title>Simplifying Interfaces &#187; Software testing</title>
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	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Heatmap and consort: time to stop telling companies complete nonsense</title>
		<link>http://www.simplifyinginterfaces.com/2008/11/heatmap-and-consort-time-to-stop-telling-companies-complete-nonsense/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=heatmap-and-consort-time-to-stop-telling-companies-complete-nonsense</link>
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		<pubDate>Sat, 08 Nov 2008 21:50:47 +0000</pubDate>
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		<description><![CDATA[A few weeks ago, I posted some information about the dangers linked to the mistaken interpretation of ocular data.   While data capture is greatly facilitated thanks to companies like Tobii (I would like to take this opportunity to thank the whole Tobii team for its in-depth work on hardware eyetracking), the analysis of data [...]]]></description>
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		<title>Heatmap et consort : il est temps d’arrêter de raconter des bêtises aux entreprises</title>
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		<pubDate>Sat, 08 Nov 2008 21:50:32 +0000</pubDate>
		<dc:creator>marc</dc:creator>
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		<description><![CDATA[Il y a quelques semaines j&#8217;ai publié un post sur les dangers liés à l&#8217;interprétation erronée de données oculaires. En effet, si la capture des données est grandement facilitée grâce à des sociétés comme Tobii (je profite de l&#8217;occasion pour remercier toute l&#8217;équipe Tobii pour son travail de fond sur le hardware eyetracking), l&#8217;analyse des [...]]]></description>
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