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	<title>Simplifying Interfaces &#187; ROI</title>
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	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Stop to Jakob Nielsen’s ROI</title>
		<link>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:47:08 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=109</guid>
		<description><![CDATA[I am very surprised to see how many people use Jakob Nielsen’s return on investment numbers to justify the contribution of usability or ergonomics to their clients. 
Clients don’t want to know Jakob Nielsen has done a nice survey. They want to choose with whom to work in function of the results the experts of the [...]]]></description>
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		<title>Stop aux ROI de Jakob Nielsen</title>
		<link>http://www.simplifyinginterfaces.com/2009/01/stop-aux-roi-de-jakob-nielsen/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/01/stop-aux-roi-de-jakob-nielsen/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:47:00 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
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		<category><![CDATA[Jokob Nielsen]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=108</guid>
		<description><![CDATA[Je suis très surpris de voir le nombre de personnes qui utilisent les chiffres de retour sur investissement de Jakob Nielsen pour justifier auprès de leurs clients l&#8217;apport de l&#8217;utilisabilité ou de l&#8217;ergonomie.
Les clients ne souhaitent pas savoir que Jakob Nielsen a réalisé une chouette enquête mais bien de choisir avec qui ils vont travailler [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>eBay: meet four objectives in one single mission</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/ebay-meet-four-objectives-in-one-single-mission/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/ebay-meet-four-objectives-in-one-single-mission/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 09:42:56 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Web Return on Investment]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=76</guid>
		<description><![CDATA[Can the integration of behavioural science in a project help you to meet precise objectives? This week, I would like to provide an answer to that question using a case study. 
eBay has numerous tools to help users but had a problem to make them visible, relevant and understandable. 
eBay has 4 well-defined objectives for the help [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>eBay : atteindre 4 objectifs en une seule mission</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/ebay-atteindre-4-objectifs-en-une-seule-mission/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/ebay-atteindre-4-objectifs-en-une-seule-mission/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 09:34:19 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Web Return on Investment]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=75</guid>
		<description><![CDATA[Les sciences comportementales, intégrées dans un projet, permettent-elles d&#8217;atteindre des objectifs précis ? Cette semaine je te propose de répondre à cette question au travers d’une étude de cas.
eBay met à disposition de ses utilisateurs de nombreux moyens afin de les aider mais rencontrait un problème pour les rendre visibles, relevants et compréhensibles. 
eBay avait 4 [...]]]></description>
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