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	<title>Simplifying Interfaces &#187; perception</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>95 percent of brain activity is beyond our conscious awareness</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/95-percent-of-brain-activity-is-beyond-our-conscious-awareness/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/95-percent-of-brain-activity-is-beyond-our-conscious-awareness/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 22:46:44 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[User behavior]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Interface]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=68</guid>
		<description><![CDATA[Numerous cognitive neuroscientists have conducted studies that have revealed that only 5% of our cognitive activities (decisions, emotions, actions, behaviour) is conscious whereas the remaining 95% is generated in a non-conscious manner. 

In my two previous posts “How does the brain work when confronted with an interface?” (episode 1 and episod 2), I have tried to vulgarize [...]]]></description>
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		<title>95% de l&#8217;activité de notre cerveau est au delà du champ de conscience</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/95-pourcent-de-lactivite-de-notre-cerveau-est-inconsciente/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/95-pourcent-de-lactivite-de-notre-cerveau-est-inconsciente/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 18:02:11 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[User behavior]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Interface]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=56</guid>
		<description><![CDATA[De nombreux neuroscientifiques cognitifs ont réalisé des études démontrant que 5% de nos activités cognitives (décisions, émotions, actions, comportement) sont conscientes, les 95 % restants sont générés bien en dehors du champ de conscience.

Dans les deux posts &#8220;How does the brain work when confronted to an interface ?&#8221; (épisode 1 et épisode 2) j&#8217;ai vulgarisé [...]]]></description>
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		<title>How does the brain work when confronted with an interface? (Episod 2)</title>
		<link>http://www.simplifyinginterfaces.com/2008/07/how-does-the-brain-work-when-confronted-with-an-interface-episod-2/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/07/how-does-the-brain-work-when-confronted-with-an-interface-episod-2/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 22:24:30 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[cognition]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[eyes]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[yarbus]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=66</guid>
		<description><![CDATA[In the first episod we have seen that every task performed on a site will lead to a different perceptive-cognitive behaviour. 

Let’s now analyze the first two tasks:
Task 1: free screening of the image (“Look at the image in front of you”). 
Task 2: perform a task that involves answering a question (“What is the social level of [...]]]></description>
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		<title>Comment fonctionne un cerveau face à une interface (Episode 2)</title>
		<link>http://www.simplifyinginterfaces.com/2008/07/comment-fonctionne-un-cerveau-face-a-une-interface-episode-2/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/07/comment-fonctionne-un-cerveau-face-a-une-interface-episode-2/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 07:30:29 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[cognition]]></category>
		<category><![CDATA[eyes]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[yarbus]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=47</guid>
		<description><![CDATA[Dans l&#8217;épisode 1, nous avons vu que chaque tâche réalisée sur un site internet entraîne un comportement perceptivo-cognitif spécifique.

Prenons le temps d&#8217;analyser plus en détails les deux premières tâches :
Tâche 1 : inspection libre de l&#8217;image (&#8220;Regardez l&#8217;image qui est présentée devant vous&#8221;)
Tâche 2 : réaliser une tâche basée sur la résolution d&#8217;une question (&#8220;Quel [...]]]></description>
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		<title>How does the brain work when confronted with an interface? (Episod 1)</title>
		<link>http://www.simplifyinginterfaces.com/2008/07/how-does-the-brain-work-when-confronted-with-an-interface-episod1/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/07/how-does-the-brain-work-when-confronted-with-an-interface-episod1/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 22:10:02 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[cognition]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[eyes]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[yarbus]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=65</guid>
		<description><![CDATA[My profession is based on a thorough knowledge of the perceptive cognitive system. This knowledge allows experts to make objective choices concerning interfaces.
Without this knowledge, every recommendation is no more than the subjective opinion of one single person. And there is the risk this opinion will be used by numerous people, without it ever being [...]]]></description>
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		</item>
		<item>
		<title>Comment fonctionne un cerveau face à une interface (Episode 1)</title>
		<link>http://www.simplifyinginterfaces.com/2008/07/comment-fonctionne-un-cerveau-face-a-une-interface-episode-1/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/07/comment-fonctionne-un-cerveau-face-a-une-interface-episode-1/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 22:04:36 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[cognition]]></category>
		<category><![CDATA[eyes]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[yarbus]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=64</guid>
		<description><![CDATA[Le socle de mon métier est basé sur la connaissance approfondie du système perceptivo-cognitif. C’est cette connaissance qui permet à des experts de  faire des choix concernant les interfaces sur des bases objectives. 
Sans ces connaissances, toute recommandation reste l’avis subjectif d’une personne. Le risque est que cet avis soit utilisé par de nombreux autres sans [...]]]></description>
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