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	<title>Simplifying Interfaces &#187; Methodology</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>&#8220;Many people without a grounding in behavioural user-research principles use bogus methodology&#8221; &#8211; Jakob Nielsen (2007)</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/many-people-without-a-grounding-in-behavioural-user-research-principles-use-bogus-methodology-jakob-nielsen-2007/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=many-people-without-a-grounding-in-behavioural-user-research-principles-use-bogus-methodology-jakob-nielsen-2007</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/many-people-without-a-grounding-in-behavioural-user-research-principles-use-bogus-methodology-jakob-nielsen-2007/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 17:38:23 +0000</pubDate>
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				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Behavioral Sciences]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>
		<category><![CDATA[Methodology]]></category>

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		<description><![CDATA[Many consultants conclude that Usability is an instable profession because it lacks fundamental knowhow and methodology. A conclusion reached based on so-called bottom line analyses.  Bruce Temkin (Forrester) for instance describes the lack of solid processes and definitions as follows: &#8220;One of the key problems with customer experience is that it’s not an “official” discipline [...]]]></description>
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