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	<title>Simplifying Interfaces &#187; Jakob Nielsen</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Please, enough already!</title>
		<link>http://www.simplifyinginterfaces.com/2010/01/please-enough-already/</link>
		<comments>http://www.simplifyinginterfaces.com/2010/01/please-enough-already/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 12:53:29 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Human Computer Interaction]]></category>
		<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>
		<category><![CDATA[Useit.com]]></category>
		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=136</guid>
		<description><![CDATA[In a December 2009 post (http://www.useit.com/alertbox/anybody-usability.html), useit.com claims that with little knowledge on the subject of usability and after only 3 days of testing, you can typically at least double your conversion rate or other key business metrics.

On the other hand, it also says:
&#8220;Many people without a grounding in behavioural user-research principles use bogus methodology [...]]]></description>
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		<title>Stop to Jakob Nielsen’s ROI</title>
		<link>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:47:08 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=109</guid>
		<description><![CDATA[I am very surprised to see how many people use Jakob Nielsen’s return on investment numbers to justify the contribution of usability or ergonomics to their clients. 
Clients don’t want to know Jakob Nielsen has done a nice survey. They want to choose with whom to work in function of the results the experts of the [...]]]></description>
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		<title>&#8220;Many people without a grounding in behavioural user-research principles use bogus methodology&#8221; &#8211; Jakob Nielsen (2007)</title>
		<link>http://www.simplifyinginterfaces.com/2008/08/many-people-without-a-grounding-in-behavioural-user-research-principles-use-bogus-methodology-jakob-nielsen-2007/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/08/many-people-without-a-grounding-in-behavioural-user-research-principles-use-bogus-methodology-jakob-nielsen-2007/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 17:38:23 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Behavioral Sciences]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>
		<category><![CDATA[Methodology]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=73</guid>
		<description><![CDATA[Many consultants conclude that Usability is an instable profession because it lacks fundamental knowhow and methodology. A conclusion reached based on so-called bottom line analyses. 
Bruce Temkin (Forrester) for instance describes the lack of solid processes and definitions as follows:
&#8220;One of the key problems with customer experience is that it’s not an “official” discipline like engineering [...]]]></description>
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