Neurosciences UX

I believe that knowledge about the brain (aka neurosciences) is radically changing the way we create UX. It gives us a great opportunity to challenge the status quo and build truly innovative and efficient UX.

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All posts tagged Jakob Nielsen

January 7, 2010

Please, enough already!

January 24, 2009

Stop to Jakob Nielsen’s ROI

August 23, 2008

“Many people without a grounding in behavioural user-research principles use bogus methodology” – Jakob Nielsen (2007)