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	<title>Simplifying Interfaces &#187; EN</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Double digit conversion growth for Thomas Cook</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/double-digit-conversion-growth-for-thomas-cook/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=double-digit-conversion-growth-for-thomas-cook</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/double-digit-conversion-growth-for-thomas-cook/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 21:39:03 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
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		<description><![CDATA[Thomas cook case study View more presentations from Marc Van Rymenant]]></description>
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		<title>How can neurosciences help marketing and e-business directors to meet their online results in the short term?</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:58:48 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=300</guid>
		<description><![CDATA[More and more marketing and e-business directors want to improve their short-term online results. This means they don’t invest in complete update works. Instead, they choose to do expert interventions of a chirurgical nature on very precise pages. Even though we have numerous tools with which to analyze quantitative data (the ‘how much’) on a [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Neurosciences: the natural complement of traditional quantitative and qualitative tests</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 17:45:15 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Neurosciences]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[UX design]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=280</guid>
		<description><![CDATA[Several times a year, we meet people working in large organizations who have never been informed of the new possibilities of using neurosciences when conducting user tests. Over time, studies have evolved around two main principles: Quantitative tests, whose representativeness allows for an exact and precise research, based on a large number of testers. Qualitative [...]]]></description>
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		<title>Designing a user experience for brains that are 10,000 years old!</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/designing-a-user-experience-for-brains-that-are-10000-years-old/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=designing-a-user-experience-for-brains-that-are-10000-years-old</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/designing-a-user-experience-for-brains-that-are-10000-years-old/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 19:22:24 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=261</guid>
		<description><![CDATA[When a user performs a task on a screen, it goes without saying he will use his brain and his eyes to analyze the content of the pages. The brain of users, such as yours or mine, consists of 3 layers: the reptilian brain, the emotional brain and the logical brain. The emotional brain is [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Provoke visual behaviour using Gestalt &#8211; the principle of Smallness / Area</title>
		<link>http://www.simplifyinginterfaces.com/2010/12/provoke-visual-behaviour-using-gestalt-the-principle-of-smallness-area/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=provoke-visual-behaviour-using-gestalt-the-principle-of-smallness-area</link>
		<comments>http://www.simplifyinginterfaces.com/2010/12/provoke-visual-behaviour-using-gestalt-the-principle-of-smallness-area/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 15:03:17 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=239</guid>
		<description><![CDATA[I had started to describe the effects of Gestalt used by my team when they were developing screens. Excuse me for having you wait so long before coming back on it, but the past year, I’ve had but very little time to write new posts. So, here it is, at last: the rest of the [...]]]></description>
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		<title>Why evaluate screens in shades of grey?</title>
		<link>http://www.simplifyinginterfaces.com/2010/12/why-evaluate-screens-in-shades-of-grey/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-evaluate-screens-in-shades-of-grey</link>
		<comments>http://www.simplifyinginterfaces.com/2010/12/why-evaluate-screens-in-shades-of-grey/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:57:02 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Peripheral Vision]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=222</guid>
		<description><![CDATA[First of all, a word of thanks to everybody who has asked questions via comments, twitter or e-mail. I will take the time to answer all questions that could interest the user experience community in a special article. Dushan (http://www.ressources-marketing-internet.com/), whom I want to thank, wants to have some more details on the relevance of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What does a designer/UX expert do on a daily basis?</title>
		<link>http://www.simplifyinginterfaces.com/2010/12/what-does-a-designerux-expert-do-on-a-daily-basis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-does-a-designerux-expert-do-on-a-daily-basis</link>
		<comments>http://www.simplifyinginterfaces.com/2010/12/what-does-a-designerux-expert-do-on-a-daily-basis/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 16:46:12 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=207</guid>
		<description><![CDATA[Some months ago, I posted a simple question on LinkedIn: what does a designer/UX expert do on a daily basis? In receive a lot of answers and I would like to thank : Rob (http://twitter.com/rfitzgibbon), Adam (http://x31.net/), Christopher (http://subtxt.us/website/), Elizabeth (http://www.elizabethdavis.net/), Paul (http://www.design.philips.com/), Chris (http://www.chriswillet.com/), Beth (http://www.tandemseven.com/), Aimee (http://www.treetopcreative.com/), Georges (http://uxsurvey.wordpress.com/), Paul (http://www.virtualfloorspace.com/), Paul (http://uxarchitecture.wordpress.com/), [...]]]></description>
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		</item>
		<item>
		<title>Target User Experience &#8230;</title>
		<link>http://www.simplifyinginterfaces.com/2010/10/target-user-experience-en/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=target-user-experience-en</link>
		<comments>http://www.simplifyinginterfaces.com/2010/10/target-user-experience-en/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 14:13:29 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=201</guid>
		<description><![CDATA[At a conference, organized for the board of a European company, I specifically emphasized the importance of user experience when you want to succeed in building an online business. Everything that follows is quite simple and plain common sense. Nothing revolutionary. But it is so easy that a lot of organisations seem to have forgotten [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to increase conversion rates by 60% ?</title>
		<link>http://www.simplifyinginterfaces.com/2010/10/how-to-increase-conversion-rates-by-60/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-increase-conversion-rates-by-60</link>
		<comments>http://www.simplifyinginterfaces.com/2010/10/how-to-increase-conversion-rates-by-60/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 08:46:57 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=181</guid>
		<description><![CDATA[User Experience Design doesn’t win ADC prices, it wins percentages.(September 17, 2010 &#8211; Oliver Reichenstein) Case study ing direct View more presentations from Marc Van Rymenant.]]></description>
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		<title>Case study email &amp; Landing Pages &#8211; Turnover Increase: +307% !</title>
		<link>http://www.simplifyinginterfaces.com/2010/09/case-study-307-turnover-increase/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=case-study-307-turnover-increase</link>
		<comments>http://www.simplifyinginterfaces.com/2010/09/case-study-307-turnover-increase/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 09:04:14 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=177</guid>
		<description><![CDATA[User Experience Design doesn’t win ADC prices, it wins percentages.(September 17, 2010 &#8211; Oliver Reichenstein) Case study touring View more presentations from Marc Van Rymenant.]]></description>
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		<slash:comments>1</slash:comments>
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