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	<title>Simplifying Interfaces &#187; brain imaging</title>
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	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Ease of use via brain imaging</title>
		<link>http://www.simplifyinginterfaces.com/2008/11/ease-of-use-via-brain-imaging/</link>
		<comments>http://www.simplifyinginterfaces.com/2008/11/ease-of-use-via-brain-imaging/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 17:46:51 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[brain imaging]]></category>
		<category><![CDATA[Ease of use]]></category>
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		<description><![CDATA[Many experiments involving brain imaging have revealed that the zones in our brain that are activated to perform a certain task are the same than the zones people use when they are asked to simply imagine performing that same task. 
Let’s take a simple example: imagine you want to look for sites about ergonomics:

Imagine opening Google [...]]]></description>
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