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	<title>Simplifying Interfaces</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Double digit conversion growth for Thomas Cook</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/double-digit-conversion-growth-for-thomas-cook/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=double-digit-conversion-growth-for-thomas-cook</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/double-digit-conversion-growth-for-thomas-cook/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 21:39:03 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
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		<description><![CDATA[Thomas cook case study View more presentations from Marc Van Rymenant]]></description>
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		<title>How can neurosciences help marketing and e-business directors to meet their online results in the short term?</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:58:48 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
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		<description><![CDATA[More and more marketing and e-business directors want to improve their short-term online results. This means they don’t invest in complete update works. Instead, they choose to do expert interventions of a chirurgical nature on very precise pages. Even though we have numerous tools with which to analyze quantitative data (the ‘how much’) on a [...]]]></description>
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		<title>Comment les Neurosciences peuvent aider les directeurs marketing/ebusiness à atteindre leurs résultats online à court terme?</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/comment-les-neurosciences-peuvent-aider-les-directeurs-marketingebusiness-a-atteindre-leurs-resultats-online-a-court-terme/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=comment-les-neurosciences-peuvent-aider-les-directeurs-marketingebusiness-a-atteindre-leurs-resultats-online-a-court-terme</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/comment-les-neurosciences-peuvent-aider-les-directeurs-marketingebusiness-a-atteindre-leurs-resultats-online-a-court-terme/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:58:36 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
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		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=290</guid>
		<description><![CDATA[De plus en plus de directeurs marketing / eBusiness souhaite améliorer les résultats online à court terme. Donc pas question de gros chantiers de refonte complète mais bien des interventions expertes de natures chirurgicales sur des pages précises. Si nous avons beaucoup d&#8217;outils permettant d&#8217;analyser les données quantitative (le &#8220;combien&#8221;) sur un parcours utilisateur, le [...]]]></description>
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		<title>Les neurosciences au service du design numérique</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-au-service-du-design-numerique/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=les-neurosciences-au-service-du-design-numerique</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-au-service-du-design-numerique/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 23:40:01 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[FR]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=285</guid>
		<description><![CDATA[Voici la vidéo de l&#8217;intervention à ParisWeb 2011. J&#8217;en profite pour remercier les organisateurs et les participants pour l&#8217;accueil chaleureux et professionnel. De nombreux participants m&#8217;ont demandé si je pouvais intervenir en 2012 pour aller plus en détails opérationnel de l&#8217;utilisation des neurosciences appliquées. Ce sera avec plaisir si les organisateurs trouvent le sujet intéressant [...]]]></description>
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		<title>Neurosciences: the natural complement of traditional quantitative and qualitative tests</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 17:45:15 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Neurosciences]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[UX design]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=280</guid>
		<description><![CDATA[Several times a year, we meet people working in large organizations who have never been informed of the new possibilities of using neurosciences when conducting user tests. Over time, studies have evolved around two main principles: Quantitative tests, whose representativeness allows for an exact and precise research, based on a large number of testers. Qualitative [...]]]></description>
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		<title>Les Neurosciences comme complément naturel des tests quanti et quali classiques</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-comme-complement-naturel-des-tests-quanti-et-quali-classiques/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=les-neurosciences-comme-complement-naturel-des-tests-quanti-et-quali-classiques</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-comme-complement-naturel-des-tests-quanti-et-quali-classiques/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 17:32:40 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Neurosciences]]></category>
		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=273</guid>
		<description><![CDATA[Plusieurs fois par an nous sommes confrontés à des personnes au sein des grandes organisations qui n&#8217;ont jamais été informées des nouvelles possibilités que proposent les neurosciences lors de la réalisation de tests utilisateurs. Au fil du temps, les études ont beaucoup évoluées autour de deux grands principes : les tests quantitatifs où la représentativité [...]]]></description>
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		<title>Designing a user experience for brains that are 10,000 years old!</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/designing-a-user-experience-for-brains-that-are-10000-years-old/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=designing-a-user-experience-for-brains-that-are-10000-years-old</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/designing-a-user-experience-for-brains-that-are-10000-years-old/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 19:22:24 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=261</guid>
		<description><![CDATA[When a user performs a task on a screen, it goes without saying he will use his brain and his eyes to analyze the content of the pages. The brain of users, such as yours or mine, consists of 3 layers: the reptilian brain, the emotional brain and the logical brain. The emotional brain is [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Concevoir une User Experience pour des cerveaux âgés de 10.000 ans !</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/concevoir-une-user-experience-pour-des-cerveaux-ages-de-10-000-ans/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=concevoir-une-user-experience-pour-des-cerveaux-ages-de-10-000-ans</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/concevoir-une-user-experience-pour-des-cerveaux-ages-de-10-000-ans/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 19:17:45 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[FR]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=251</guid>
		<description><![CDATA[Lorsqu&#8217;un utilisateur réalise une tâche sur un écran, il est évident qu&#8217;il va utiliser son cerveau et ses yeux afin d&#8217;analyser le contenu des pages. Le cerveau des utilisateurs, comme le vôtre ou le mien, est composé de 3 couches : le cerveau &#8220;reptilien&#8221;, le cerveau &#8220;émotionnel&#8221; et le cerveau &#8220;logique&#8221;. Le cerveau émotionnel agit [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to change behavior with Fun</title>
		<link>http://www.simplifyinginterfaces.com/2011/03/how-to-change-behavior-with-fun/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-change-behavior-with-fun</link>
		<comments>http://www.simplifyinginterfaces.com/2011/03/how-to-change-behavior-with-fun/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 17:03:11 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=246</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Induire un comportement visuel avec la Gestalt – principe de Smallness / Area</title>
		<link>http://www.simplifyinginterfaces.com/2010/12/induire-un-comportement-visuel-avec-la-gestalt-%e2%80%93-principe-de-smallness-area/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=induire-un-comportement-visuel-avec-la-gestalt-%25e2%2580%2593-principe-de-smallness-area</link>
		<comments>http://www.simplifyinginterfaces.com/2010/12/induire-un-comportement-visuel-avec-la-gestalt-%e2%80%93-principe-de-smallness-area/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 15:05:06 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[FR]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=243</guid>
		<description><![CDATA[J&#8217;avais commencé de décrire les effets de Gestalt utilisés par mon équipe pour la réalisation des écrans. Excusez-moi pour la longue attente avant d&#8217;avoir la suite, j&#8217;ai eu peu de temps pour rédiger de nouveaux posts depuis un an maintenant. Voici donc la suite de la série. L&#8217;idée est de positionner une zone au dessus [...]]]></description>
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