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	<title>Simplifying Interfaces &#187; Expertise</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Augmenter de 141% le taux de conversion de landing page</title>
		<link>http://www.simplifyinginterfaces.com/2010/07/augmenter-de-141-le-taux-de-conversion-de-landing-page/</link>
		<comments>http://www.simplifyinginterfaces.com/2010/07/augmenter-de-141-le-taux-de-conversion-de-landing-page/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 13:32:37 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[FR]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=163</guid>
		<description><![CDATA[Utilisation des sciences comportementales pour améliorer les landing pages.


View more presentations from Marc Van Rymenant.

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Increasing clic rate (case study)</title>
		<link>http://www.simplifyinginterfaces.com/2009/06/increasing-clic-rate-case-study/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/06/increasing-clic-rate-case-study/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 15:31:54 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Peripheral Vision]]></category>
		<category><![CDATA[Pointing Effort]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=134</guid>
		<description><![CDATA[Jean-Claude Grosjean (an expert in AGIL methods, which I strongly suggest you read) has recently published the article “Web ergonomics: 8 tips to sell better on the Internet”.
This article talks among others about guiding the eyes by exploiting the Gutenberg diagram (tendency to read from the left to the right, and from the top to [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Augmenter le taux de clic d&#8217;un bouton (étude de cas)</title>
		<link>http://www.simplifyinginterfaces.com/2009/06/augmenter-le-taux-de-clic-dun-bouton-etude-de-cas/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/06/augmenter-le-taux-de-clic-dun-bouton-etude-de-cas/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 15:31:38 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Peripheral Vision]]></category>
		<category><![CDATA[Pointing Effort]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=133</guid>
		<description><![CDATA[Jean-Claude Grosjean (expert en methodes AGIL que je vous conseille vivement de lire) a publié, il y a peu, un article &#8220;Ergonomie Web : 8 conseils pour mieux vendre sur Internet&#8220;.
Cet article traite entre autre du guidage du regard en exploitant le diagramme de Gutenberg (tendance de lecture de gauche à droite et de haut [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2009/06/augmenter-le-taux-de-clic-dun-bouton-etude-de-cas/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
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		<title>Induce visual behaviour using Gestalt – the principle of symmetry</title>
		<link>http://www.simplifyinginterfaces.com/2009/05/induce-visual-behaviour-using-gestalt-%e2%80%93-the-principle-of-symmetry/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/induce-visual-behaviour-using-gestalt-%e2%80%93-the-principle-of-symmetry/#comments</comments>
		<pubDate>Sun, 24 May 2009 11:35:26 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Gestalt]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=132</guid>
		<description><![CDATA[Gestalt theories are a tool behavioural experts can use to predict how a user’s visual system will respond in front of a screen.
Today, let’s discover the fifth of a total of seven principles and talk about the law of symmetry.
A set of shapes will be better perceived when the individual elements are symmetrical.
Thanks to this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Induire un comportement visuel avec la Gestalt &#8211; principe de symétrie</title>
		<link>http://www.simplifyinginterfaces.com/2009/05/induire-un-comportement-visuel-avec-la-gestalt-principe-de-symetrie-2/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/induire-un-comportement-visuel-avec-la-gestalt-principe-de-symetrie-2/#comments</comments>
		<pubDate>Sun, 24 May 2009 11:35:15 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Gestalt]]></category>
		<category><![CDATA[Netway Interface Sweet Spot]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=131</guid>
		<description><![CDATA[Les théories de la Gestalt font partie de la trousse à outils des experts en sciences comportementales afin de prédire comment le système visuel d&#8217;un utilisateur va répondre face à un écran.
Je me propose de t&#8217;emmener découvrir le cinquième des sept principes : la symétrie.
Un ensemble de formes sera mieux perçu si les formes composant [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Commercial (mis)use of ergonomics</title>
		<link>http://www.simplifyinginterfaces.com/2009/05/commercial-misuse-of-ergonomics/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/commercial-misuse-of-ergonomics/#comments</comments>
		<pubDate>Mon, 18 May 2009 09:25:28 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Commercial Misuse]]></category>
		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=129</guid>
		<description><![CDATA[A couple of months ago insurance company AXA was building its new website.
During the transition period, a screen was shown, explaining the different changes planned to be integrated in the new site.
One of the five key points was: “Innovating ergonomics and a simplified navigation”.

Since I am passionate about my work, I couldn’t wait for the [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Récupération commerciale de l’ergonomie</title>
		<link>http://www.simplifyinginterfaces.com/2009/05/recuperation-commerciale-de-lergonomie/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/recuperation-commerciale-de-lergonomie/#comments</comments>
		<pubDate>Mon, 18 May 2009 09:25:16 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[récuprétaion commerciale]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=128</guid>
		<description><![CDATA[Il y a quelques mois la société d’assurance AXA était occupée à refondre son site.
Durant la période de transition, un écran avait été développé expliquant les changements réalisés pour la sortie du nouveau site.
Parmi les 5 points mis en avant se trouvait celui-ci : “Ergonomie innovante et navigation simplifiée”.

Etant passionné par mon métier, j’attendais avec [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2009/05/recuperation-commerciale-de-lergonomie/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Induce visual behaviour using Gestalt &#8211; the principle of closure</title>
		<link>http://www.simplifyinginterfaces.com/2009/05/induce-visual-behaviour-using-gestalt-the-principle-of-closure/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/induce-visual-behaviour-using-gestalt-the-principle-of-closure/#comments</comments>
		<pubDate>Fri, 01 May 2009 19:32:10 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Gestalt]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=127</guid>
		<description><![CDATA[Gestalt theories are a tool behavioural experts can use to predict how a user’s visual system will respond in front of a screen.
Today, let’s discover the fourth of a total of seven principles and talk about the law of closure.
A closed form will more easily be identified as a shape (or a form), in comparison [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2009/05/induce-visual-behaviour-using-gestalt-the-principle-of-closure/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Induire un comportement visuel avec la Gestalt &#8211; principe de clôture</title>
		<link>http://www.simplifyinginterfaces.com/2009/05/induire-un-comportement-visuel-avec-la-gestalt-principe-de-cloture/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/induire-un-comportement-visuel-avec-la-gestalt-principe-de-cloture/#comments</comments>
		<pubDate>Fri, 01 May 2009 19:31:58 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[closure]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Gestalt]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=126</guid>
		<description><![CDATA[Les théories de la Gestalt font partie de la trousse à outils des experts en sciences comportementales afin de prédire comment le système visuel d&#8217;un utilisateur va répondre face à un écran.
Je me propose de t&#8217;emmener découvrir le quatrième des sept principes : la loi de clôture.
Une forme fermée est plus facilement identifiée comme une [...]]]></description>
		<wfw:commentRss>http://www.simplifyinginterfaces.com/2009/05/induire-un-comportement-visuel-avec-la-gestalt-principe-de-cloture/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thanks 837 times</title>
		<link>http://www.simplifyinginterfaces.com/2009/04/thanks-837-times/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/04/thanks-837-times/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 18:00:30 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[thanks]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=125</guid>
		<description><![CDATA[I&#8217;m back after a hard month of personal difficulties.
I would like to thank all those who have read my articles and gone through my blog …
I now have more than 837 regular readers. This is such a great feeling… So thank you all again.

Thank you so much !
This will enable me to start on a [...]]]></description>
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		<slash:comments>1</slash:comments>
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