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	<title>Simplifying Interfaces &#187; Expertise</title>
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	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>Double digit conversion growth for Thomas Cook</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/double-digit-conversion-growth-for-thomas-cook/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=double-digit-conversion-growth-for-thomas-cook</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/double-digit-conversion-growth-for-thomas-cook/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 21:39:03 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
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		<description><![CDATA[Thomas cook case study View more presentations from Marc Van Rymenant]]></description>
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		<title>How can neurosciences help marketing and e-business directors to meet their online results in the short term?</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/how-can-neurosciences-help-marketing-and-e-business-directors-to-meet-their-online-results-in-the-short-term/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:58:48 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Tools]]></category>
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		<description><![CDATA[More and more marketing and e-business directors want to improve their short-term online results. This means they don’t invest in complete update works. Instead, they choose to do expert interventions of a chirurgical nature on very precise pages. Even though we have numerous tools with which to analyze quantitative data (the ‘how much’) on a [...]]]></description>
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		<title>Comment les Neurosciences peuvent aider les directeurs marketing/ebusiness à atteindre leurs résultats online à court terme?</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/comment-les-neurosciences-peuvent-aider-les-directeurs-marketingebusiness-a-atteindre-leurs-resultats-online-a-court-terme/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=comment-les-neurosciences-peuvent-aider-les-directeurs-marketingebusiness-a-atteindre-leurs-resultats-online-a-court-terme</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/comment-les-neurosciences-peuvent-aider-les-directeurs-marketingebusiness-a-atteindre-leurs-resultats-online-a-court-terme/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:58:36 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
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		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=290</guid>
		<description><![CDATA[De plus en plus de directeurs marketing / eBusiness souhaite améliorer les résultats online à court terme. Donc pas question de gros chantiers de refonte complète mais bien des interventions expertes de natures chirurgicales sur des pages précises. Si nous avons beaucoup d&#8217;outils permettant d&#8217;analyser les données quantitative (le &#8220;combien&#8221;) sur un parcours utilisateur, le [...]]]></description>
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		<title>Les neurosciences au service du design numérique</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-au-service-du-design-numerique/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=les-neurosciences-au-service-du-design-numerique</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-au-service-du-design-numerique/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 23:40:01 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[Scientific Methodology]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[FR]]></category>

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		<description><![CDATA[Voici la vidéo de l&#8217;intervention à ParisWeb 2011. J&#8217;en profite pour remercier les organisateurs et les participants pour l&#8217;accueil chaleureux et professionnel. De nombreux participants m&#8217;ont demandé si je pouvais intervenir en 2012 pour aller plus en détails opérationnel de l&#8217;utilisation des neurosciences appliquées. Ce sera avec plaisir si les organisateurs trouvent le sujet intéressant [...]]]></description>
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		<title>Neurosciences: the natural complement of traditional quantitative and qualitative tests</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 17:45:15 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Neurosciences]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[UX design]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=280</guid>
		<description><![CDATA[Several times a year, we meet people working in large organizations who have never been informed of the new possibilities of using neurosciences when conducting user tests. Over time, studies have evolved around two main principles: Quantitative tests, whose representativeness allows for an exact and precise research, based on a large number of testers. Qualitative [...]]]></description>
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		<title>Les Neurosciences comme complément naturel des tests quanti et quali classiques</title>
		<link>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-comme-complement-naturel-des-tests-quanti-et-quali-classiques/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=les-neurosciences-comme-complement-naturel-des-tests-quanti-et-quali-classiques</link>
		<comments>http://www.simplifyinginterfaces.com/2012/01/les-neurosciences-comme-complement-naturel-des-tests-quanti-et-quali-classiques/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 17:32:40 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Neurosciences]]></category>
		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=273</guid>
		<description><![CDATA[Plusieurs fois par an nous sommes confrontés à des personnes au sein des grandes organisations qui n&#8217;ont jamais été informées des nouvelles possibilités que proposent les neurosciences lors de la réalisation de tests utilisateurs. Au fil du temps, les études ont beaucoup évoluées autour de deux grands principes : les tests quantitatifs où la représentativité [...]]]></description>
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		<title>How to change behavior with Fun</title>
		<link>http://www.simplifyinginterfaces.com/2011/03/how-to-change-behavior-with-fun/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-change-behavior-with-fun</link>
		<comments>http://www.simplifyinginterfaces.com/2011/03/how-to-change-behavior-with-fun/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 17:03:11 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=246</guid>
		<description><![CDATA[]]></description>
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		<title>Induire un comportement visuel avec la Gestalt – principe de Smallness / Area</title>
		<link>http://www.simplifyinginterfaces.com/2010/12/induire-un-comportement-visuel-avec-la-gestalt-%e2%80%93-principe-de-smallness-area/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=induire-un-comportement-visuel-avec-la-gestalt-%25e2%2580%2593-principe-de-smallness-area</link>
		<comments>http://www.simplifyinginterfaces.com/2010/12/induire-un-comportement-visuel-avec-la-gestalt-%e2%80%93-principe-de-smallness-area/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 15:05:06 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[FR]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=243</guid>
		<description><![CDATA[J&#8217;avais commencé de décrire les effets de Gestalt utilisés par mon équipe pour la réalisation des écrans. Excusez-moi pour la longue attente avant d&#8217;avoir la suite, j&#8217;ai eu peu de temps pour rédiger de nouveaux posts depuis un an maintenant. Voici donc la suite de la série. L&#8217;idée est de positionner une zone au dessus [...]]]></description>
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		<title>Provoke visual behaviour using Gestalt &#8211; the principle of Smallness / Area</title>
		<link>http://www.simplifyinginterfaces.com/2010/12/provoke-visual-behaviour-using-gestalt-the-principle-of-smallness-area/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=provoke-visual-behaviour-using-gestalt-the-principle-of-smallness-area</link>
		<comments>http://www.simplifyinginterfaces.com/2010/12/provoke-visual-behaviour-using-gestalt-the-principle-of-smallness-area/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 15:03:17 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=239</guid>
		<description><![CDATA[I had started to describe the effects of Gestalt used by my team when they were developing screens. Excuse me for having you wait so long before coming back on it, but the past year, I’ve had but very little time to write new posts. So, here it is, at last: the rest of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Pourquoi évaluer les écrans en nuances de gris ?</title>
		<link>http://www.simplifyinginterfaces.com/2010/12/pourquoi-evaluer-les-ecrans-en-nuances-de-gris/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pourquoi-evaluer-les-ecrans-en-nuances-de-gris</link>
		<comments>http://www.simplifyinginterfaces.com/2010/12/pourquoi-evaluer-les-ecrans-en-nuances-de-gris/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 17:12:09 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Fundamental Knowledge]]></category>
		<category><![CDATA[FR]]></category>
		<category><![CDATA[Vision fovéale]]></category>
		<category><![CDATA[Vision périphérique]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=231</guid>
		<description><![CDATA[Tout d&#8217;abord merci à tous pour les questions posées par comment, twitter ou email. Je prendrai le temps de traiter, par un article adapté, les demandes qui peuvent intéressé la communauté des professionnels de l&#8217;expérience utilisateur. Dushan (http://www.ressources-marketing-internet.com/), que je remercie, souhaite avoir des précisions sur la pertinence de l&#8217;analyse d&#8217;un écran en nuances de [...]]]></description>
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