Neurosciences UX

I believe that knowledge about the brain (aka neurosciences) is radically changing the way we create UX. It gives us a great opportunity to challenge the status quo and build truly innovative and efficient UX.

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September 1, 2013

I love science, and it pains me to think that so many are terrified of the subject or feel that choosing science means you cannot also choose compassion, or the arts, or be awed by nature. Science is not meant to cure us of mystery, but to reinvent and reinvigorate it.

Robert Sapolsky

Posted by marcIn Category Uncategorized