Comments on: A global premiere: travel in the mind of Facebook users

By: >My Links Collection « Alwin's World

>My Links Collection « Alwin's World — Tue, 01 Feb 2011 08:39:02 +0000

[...] A global premiere: travel in the mind of Facebook users [...]

By: Caroline van Oosten de Boer » Daily Digest for February 25th

Caroline van Oosten de Boer » Daily Digest for February 25th — Fri, 26 Feb 2010 00:01:53 +0000

[...] Shared Simplifying Interfaces » Blog Archive » A global premiere: travel in the mind of Facebook users. [...]

By: marc

marc — Thu, 21 Jan 2010 08:09:38 +0000

@Theo : many thanks for sharing your opinion with our community. The purpose of my blog is to popularize scientific work not to write scientific articles. I understand as scientist you could find the information incomplete.

For your info the protocol was prepared and accomplished by Dr. Laurent Hermoye. The analysis was based on the contrast between two different websites. A real and specific task was asked to the subject. And finally, the BA6 was involved to realize the task and not to grab a cup of coffee

By: Theo Vosse

Theo Vosse — Wed, 20 Jan 2010 10:47:01 +0000

Sorry, but this is nonsense. Even the low-level visual analysis is wrong. That there is more activity in one part of the visual cortex than in another only means that there is a difference in contrast, color or brightness between the left and right sides. Furthermore, since fMRI is pretty slow, this is averaged over the different places of focus, so it might just mean that people focus more on one side of the monitor than on the other. Or something completely different. You can’t tell, because you have no proper baseline.

BA 44 and 45 are also active during linguistic processing, even purely syntactic, and I guess there was text on screen, so there’s nothing to see here either. And again, what was the baseline?

BA6 covers the premotor cortex, and can be involved in anything, not just clicking, but also in moving the mouse, scrolling or grabbing a cup of coffee. There is no reason to assume it refers to clicking, unless you specified a task and had a correct baseline for comparison. If you want to know about clicking behaviour, give your subjects a button, that’s a lot more informative.

Summarizing: we know nothing about facebook that we didn’t know before.

By: muriel vandermeulen

muriel vandermeulen — Wed, 20 Jan 2010 07:07:51 +0000

This is really amazing! It means that you can precisely estimate the effectiveness of your wireframes by testing them with your tool. But all this does not guarantee that objective definition at the source will be relevant. Often, the problem comes from the objectives that have been identified for the website, that, in fact, do not meet the users needs. Your tool could also be used from the first step, with benchmarking tests, etc.

Thanks for this interesting article.

By: Twitter Trackbacks for Simplifying Interfaces » Blog Archive » A global premiere: travel in the mind of Facebook users [simplifyinginterfaces.com] on Topsy.com

Tue, 19 Jan 2010 18:56:14 +0000

[...] Simplifying Interfaces » Blog Archive » A global premiere: travel in the mind of Facebook users http://www.simplifyinginterfaces.com/2010/01/a-global-premiere-travel-in-the-mind-of-facebook-users – view page – cached In the digital world, where business results are ever more top of the list, user experience is one of the key factors of success. [...]