Comments on: Mislead visual behaviour with Gestalt – the principle of similarity http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-similarity/?utm_source=rss&utm_medium=rss&utm_campaign=mislead-visual-behaviour-with-gestalt-the-principle-of-similarity Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design Thu, 02 Feb 2012 00:43:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: marc http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-similarity/comment-page-1/#comment-76 marc Fri, 27 Feb 2009 10:04:31 +0000 http://www.simplifyinginterfaces.com/?p=115#comment-76 @Alan : thanks for your feedback. The colors are only used to represent the similarity links between different zones. If you use colors to evaluate the visual path, it's not so simple. Indeed, foveal fixations are not always at the same position and depend from the scenario you ask to the user. If you are right about the natural flow from left to right and from top to bottom, the interface can generate a totally different path depending on the expert's choice. It's really important to be careful with general observations. Depending on the scenario you use, people can use "help and support", "tools" or "marketing information" can be see in the first fixations. Example : I can't find the info I want and I need some help. Finally, concerning the point that Red Zones are visualized first, I can't agree with this conclusion. I propose you to read the following post wich will give you our findings : http://www.simplifyinginterfaces.com/2008/08/netway-interface-comfort-zone/ http://www.simplifyinginterfaces.com/2008/09/netway-interface-sweet-spot-2/ Have a nice day... @Alan : thanks for your feedback.

The colors are only used to represent the similarity links between different zones.

If you use colors to evaluate the visual path, it’s not so simple. Indeed, foveal fixations are not always at the same position and depend from the scenario you ask to the user. If you are right about the natural flow from left to right and from top to bottom, the interface can generate a totally different path depending on the expert’s choice.

It’s really important to be careful with general observations. Depending on the scenario you use, people can use “help and support”, “tools” or “marketing information” can be see in the first fixations. Example : I can’t find the info I want and I need some help.

Finally, concerning the point that Red Zones are visualized first, I can’t agree with this conclusion. I propose you to read the following post wich will give you our findings :
http://www.simplifyinginterfaces.com/2008/08/netway-interface-comfort-zone/
http://www.simplifyinginterfaces.com/2008/09/netway-interface-sweet-spot-2/

Have a nice day…

]]> By: Alan Colville http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-similarity/comment-page-1/#comment-74 Alan Colville Thu, 26 Feb 2009 21:15:54 +0000 http://www.simplifyinginterfaces.com/?p=115#comment-74 I am a User Experience Designer with over 1500 hours of usability testing conducted on website. I found your article very interesting but was surprised by the order of information represented by the colours. From testing similar solutions, the Red zone is definitely priority 1. However, the Orange zone tends to be ignored by many users as either help and support, tools or marketing information. This is a learned behaviour and results in many users I have tested being 'blind' to this part of the page. Add to this the fact that users generally move from left to right and top to bottom diagonally across the page, the result is not as clear cut as you have highlighted. I am a User Experience Designer with over 1500 hours of usability testing conducted on website. I found your article very interesting but was surprised by the order of information represented by the colours. From testing similar solutions, the Red zone is definitely priority 1. However, the Orange zone tends to be ignored by many users as either help and support, tools or marketing information. This is a learned behaviour and results in many users I have tested being ‘blind’ to this part of the page. Add to this the fact that users generally move from left to right and top to bottom diagonally across the page, the result is not as clear cut as you have highlighted.

]]> By: Simplifying Interfaces » Blog Archive » Mislead visual behaviour with Gestalt – the principle of proximity http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-similarity/comment-page-1/#comment-71 Simplifying Interfaces » Blog Archive » Mislead visual behaviour with Gestalt – the principle of proximity Sat, 21 Feb 2009 12:30:11 +0000 http://www.simplifyinginterfaces.com/?p=115#comment-71 [...] We saw the first principle in a previous post : similarity [...] [...] We saw the first principle in a previous post : similarity [...]

]]> By: Bookmarks from February 13th to February 16th | BlobFisk.com http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-similarity/comment-page-1/#comment-67 Bookmarks from February 13th to February 16th | BlobFisk.com Tue, 17 Feb 2009 18:22:45 +0000 http://www.simplifyinginterfaces.com/?p=115#comment-67 [...] Simplifying Interfaces » Blog Archive » Mislead visual behaviour with Gestalt – th... Gestalt theories are part of the tools behavioural experts use to predict the response of a user’s visual system to a computer screen. [...] [...] Simplifying Interfaces » Blog Archive » Mislead visual behaviour with Gestalt – th… Gestalt theories are part of the tools behavioural experts use to predict the response of a user’s visual system to a computer screen. [...]

]]> By: Martin Leblanc http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-similarity/comment-page-1/#comment-63 Martin Leblanc Sun, 08 Feb 2009 17:54:27 +0000 http://www.simplifyinginterfaces.com/?p=115#comment-63 Gestalt principles are very useful in webdesign - every designer should be familiar with the theory and use it actively in their designs. Looking forward to see the example on 6 next :-) Have nice day Gestalt principles are very useful in webdesign – every designer should be familiar with the theory and use it actively in their designs.

Looking forward to see the example on 6 next :-)

Have nice day

]]>