When we create digital interfaces, simplicity is a constant issue.
What is simple and what is not? How do we take into account simplicity in our everyday lives?
Personally, I like to think of one of my great examples, John Maeda.
Here’s his analogy, in two steps:
Step 1: ask a child to choose between a large cookie and a small one. Which one do you think he will choose?
Even if you explain to the child there is more chocolate in the small cookie, he or she will still prefer the larger one.
Step 2: ask a child which pile of dirty laundry he wants to sort. Which one will he choose?
He will prefer the smaller one as it represents less work.
Observation: when you want to have fun, you always want more. When an effort is needed, you will try to optimize your energy in order not to have to make too big an effort.
Here’s my state of mind when I’m creating digital interfaces: you have a simple interface when users can perform their tasks with a maximum of fun and a minimum of effort.
A simple sentence that reveals all the concepts of human behaviour: from the motivational drivers to the capabilities of perception and cognition the brain will attribute to perform a certain task.