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	<title>Comments on: Stop to Jakob Nielsen’s ROI</title>
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	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to web design</description>
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		<title>By: Chris Cavallucci</title>
		<link>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/comment-page-1/#comment-463</link>
		<dc:creator>Chris Cavallucci</dc:creator>
		<pubDate>Tue, 17 Jan 2012 16:39:33 +0000</pubDate>
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		<description>&quot;... war of the interfaces...&quot;
-- I love that.

Mayhew has been writing about cost-justifying usability for years. Now that we&#039;re dealing with influence, persuasion, and emotional design, we certainly need to advance our understanding of perception and cognition. I would like to see more UX job postings with the words &#039;psychology&#039; or &#039;behavior.&#039;</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230; war of the interfaces&#8230;&#8221;<br />
&#8211; I love that.</p>
<p>Mayhew has been writing about cost-justifying usability for years. Now that we&#8217;re dealing with influence, persuasion, and emotional design, we certainly need to advance our understanding of perception and cognition. I would like to see more UX job postings with the words &#8216;psychology&#8217; or &#8216;behavior.&#8217;</p>
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		<title>By: marc</title>
		<link>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/comment-page-1/#comment-64</link>
		<dc:creator>marc</dc:creator>
		<pubDate>Sun, 08 Feb 2009 19:48:50 +0000</pubDate>
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		<description>@Brian : this example is wonderful. The real question is the following &quot;Why?&quot; Why this huge result? How to reproduce it?</description>
		<content:encoded><![CDATA[<p>@Brian : this example is wonderful. The real question is the following &#8220;Why?&#8221; Why this huge result? How to reproduce it?</p>
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		<title>By: Bryan</title>
		<link>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/comment-page-1/#comment-62</link>
		<dc:creator>Bryan</dc:creator>
		<pubDate>Fri, 06 Feb 2009 23:23:48 +0000</pubDate>
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		<description>Anyone know if UIE&#039;s $300MM example (Jim&#039;s link) is referring to Gap?  I seem to recall some registration frustrations years ago.</description>
		<content:encoded><![CDATA[<p>Anyone know if UIE&#8217;s $300MM example (Jim&#8217;s link) is referring to Gap?  I seem to recall some registration frustrations years ago.</p>
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		<title>By: Jim Griesemer</title>
		<link>http://www.simplifyinginterfaces.com/2009/01/stop-to-jakob-nielsen%e2%80%99s-roi/comment-page-1/#comment-56</link>
		<dc:creator>Jim Griesemer</dc:creator>
		<pubDate>Sat, 24 Jan 2009 22:53:59 +0000</pubDate>
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		<description>User Interface Engineering just published an excellent example:

http://www.uie.com/articles/three_hund_million_button/ 

- Jim</description>
		<content:encoded><![CDATA[<p>User Interface Engineering just published an excellent example:</p>
<p><a href="http://www.uie.com/articles/three_hund_million_button/" rel="nofollow">http://www.uie.com/articles/three_hund_million_button/</a> </p>
<p>- Jim</p>
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