It’s time for a change in the profession of interface designers.
Each profession requires knowledge of the fundamentals, specific tools, a proven methodology and a certain degree of experience.
If we look at our friends in IT for instance, we see they have a thorough knowledge of the raw material of their work: IT…
They have specific tools to turn their knowledge into a software of some kind. They work with proven and standard methods so everyone can understand, work and share things based on the same objective standards.
Their experience and creativity all depend on it.
If you compare this with interface designers, you very quickly see that the so-called usability consultants or customer experience experts don’t really know how the different zones of the brain, the visual system, or the nerve system work. But they are all an integral part of human behaviour…
If you don’t know how human behaviour works, then how can you create interfaces that are to be used by users’ brains and eyes?
And what about tools? The majority of usability consultants have no complete and objective predictive tool or a tool to gather information on human behaviour. If they don’t have the necessary tools, then how can they create interfaces that are based on more than just a personal opinion?
And what about the methodology? To make sure a certain behaviour will occur, you have to define a number of phases that, one after the other, will allow you to predict the final result. Good intentions, an interest in the domain or common sense won’t be enough to obtain the desired result.
It’s time to train experts who understand the fundamentals of human behaviour, who use scientific methods, who are equipped with cutting-edge tools and who generate concrete business results.
I am optimistic that if you read this post, you are bound to be passionate about making the digital services of tomorrow more usable, and easier to use by the greatest number of users.
Have a nice day and don’t hesitate to contact me!